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Marketing Strategies on Social Media: Fast Food

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Marketing Strategies on Social Media: Fast FoodIntroductionSocial media has become one of the channels with the highest impact of advertisements in the last decade. This is primarily because of the widespread reach of the internet and social media tools through all locations.The principles based on which any marketing communication strategy is defined are as followCreate attention among the people. The marketing communication strategy should be such that it is highly visible and capture immediate attention of the viewers.The communication strategy should be relevant to the target market and arouse interest to meet the needs of the customers.It should convince the customers to the extent that people want to try the new product or service.The communication strategy should be simple, quick and make the customer confident to act on the information and go ahead to buy the product or service.

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